FER is a brand creative from the Philippines. Her personal mission is to create and cultivate digital and physical experiences through her art and work. Mindfulness, longevity, life, and soul are at her core.

Academically, she graduated cum laude from the University
of Santo Tomas with a degree in Advertising and took fashion courses at the Fashion Institute of the Philippines - Makati. 

In the work industry, she shortly interned for an international fashion designer, then proceeded to working for a multi-national fashion company's brand merchandise and e-commerce line since the tail of 2019 until the early part of this year.

At present,  she is also working with FedEx  for Change Management Office (CMO) as a Project Management Specialist, pioneering the in-house production and project management for CMO Team . While her start up brands -- Budhi Studio, Budhi Home and The Program are works in progress bound to rejoin the business industry soon.

She considers all brands she works for/with as important and distinct vessels to tell stories that can reach people on a deeper level, one that is best done through relatable yet innovative ways tailored and well-thought of for each of the brand's ethos and uniqueness.